Work Experience
Waves Digital Canada
In my first post-University position, I participated in an array of UX designs and website builds for a wide variety of clients, ranging from the industrial sector, local businesses, and e-commerce companies. Each build went through many iterations after consulting with the clients and making sure they were in love with each pixel of the website. Below are a few of my favourite builds.
Rubatex
While working at GCP Industrial Products, After I did a UX audit of the existing website, I was tasked with re-designing the website for the Rubatex brand. Rubatex is a closed-cell foam rubber manufacturer, once valued at 250 Million. The previous site was just one page, outdated, and used a questionable colour scheme that wasn't easy to follow. I decided to give it a more open look using a long-form style with much more white backgrounds to allow for easy reading and a better experience. The new website didn't go live by the time my co-op finished, but you can view the design below (they appear to be zoomed out too far).
Existing Design
New Design
Fitrite Pegboard Products
Fitrite was one of GCP's newest brands, and currently is composed of pegboard carts, panels and hooks. I was asked to create a full website for the brand and its products prior to the launch of the physical products in Princess Auto stores across Canada. I was the lead and had full autonomy on the UX and web design for this product branding project, here's what I came up with:
New Design
Sticking to the brand guidelines, I decided to use a lot of white in this design for a clean, open look. I was able to photoshop in our product into some stock images so that our product would always be in view of the customer, regardless if they directly notice it or not.
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EThis website was to be purely informational because the products we're solely sold by Princess Auto, and so I opted for a clean and simple design to easily convey product information to the user.
Counsel Portfolio Services
While working for Investment Planning Counsel (IPC) I was a Digital Marketing Assistant in my first co-op role. I enjoyed this role a lot during the two years, however, I didn't have much autonomy in the projects I was a part of, mainly because of the size of the company and how far down the hierarchy I was as a co-op student.
For this website build, IPC outsourced the design and development to two different companies, which pushed me into more of a project management role in the project. I kept track of the developments as they were completed and made sure that the design of the website was being followed. Once finished, I played a large role in the UX testing of the website as a whole and sent feedback to the developers when anything didn't have a good experience. The external company had a product manager as our liaison throughout the project whom I worked closely with to make sure everything was going well from our end.
Below are screenshots of the Process page, where my idea of a transparent menu bar that follows the users down the page was used. With the many different background colours on this page resulting in every colour of menu bar blending in too much, I requested to change it to transparent which resulted in positive reviews from the team.
Premium Advisor Websites
Another project I was a part of at IPC was the Premium Advisor Website program. IPC head office offers their advisors digital marketing capabilities, one of which is website management. The old design had become outdated so IPC decided to re-design a newer look, 'premium' website option of advisors wanted to upgrade their current plan. Because IPC outsourced design and development, I found myself in a UX consulting/product management role that maintained communications with our developers over the progress of the premium sites.
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Once the development was done, I completed the testing and we were ready to launch our first few advisors on the upgraded layout. From then onwards, when an advisor wanted to upgrade their website, I would transfer their content and information from their current site to the premium version, and then compare to make sure the transfer went smoothly before authorizing their launch.
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Below is an example of one of the premium websites we launched while I was on the team.
